As stores re-open curb appeal is critical
As many of us try to adjust personally to a different way of doing business, many businesses in the retail and restaurant industries have also made modifications and adapted to this new lifestyle. Curb appeal has always been important for brand equity in consumer eyes, but in a world where stores and restaurants had to adapt and switch to curbside pickup or more outdoor seating, the outer appearance of each location must be maintained and be inviting.
Here are a few things to consider when maintaining curb appeal:
- Signage – Be sure your sign is not obstructed by overgrown tree limbs. For locations operating after dark, the sign should be well lit with no burnouts.
- Potholes – Winter freezes and excessive rain can lead to potholes in the spring. Be sure these are fixed, and the parking lot is well surfaced.
- Sidewalks – Sidewalks should be free from debris and weeds. Especially for stores that shut down for a time and stopped maintenance services. Power wash dirt stains for a refreshed look.
- Landscaping – Now is the time to add fresh plants and mulch. Fresh landscaping can enhance a customer’s opinion of a store, further encouraging business in the future.
- Clean exterior of the building – Customers want to feel like you’ve put effort to keep the exterior clean, and power washing is recommended on a regular basis, especially if you’ve experienced rain or snow recently. It prevents mold from building up as well as other stains on the exterior of the building.